BookCat
Scrivener became so popular because it sponsored, and still does, nanowrimo. Maybe The Novel Factory could do the same: make the software free to nano participants for the month, and a percentage off the cost of the program for winners of nano?

This would certainly make people more aware of the software, especially young aspiring authors (though some of us who participate are middle-aged!)

You would have some people using your software for a month, becoming attached to it; those who win would probaby buy it at a discount, and a large portion of those who don't reach 50k words might purchase it anyway, after all, it's not that pricey.

Quote 0 0
thenovelfactory
Hiya - thanks for your suggestions!

We would absolutely love to sponsor Nanowrimo, but so far we've not had the budget to make it worthwhile.

Your ideas have inspired us to try to gather together the funds though - but I think we'd probably need to start it a bit earlier - i.e. before October, so I think it might be something for next year now.

I'm interested that you say it was Nano that made Scrivener so popular - how do you know it was Nano in particular? That definitely gives us more incentive to take the risk on the investment. 
http://www.novel-software.com
“It's extremely useful in organizing and making me think about what I write. The advice was invaluable, and the step-by-step instructions guided me extremely well through the writing process, allowing me to develop characters and plot a lot further than expected.” - See more at: http://www.novel-software.com/writingsoftwaretestimonials.aspx#sthash.0smYiFBM.dpuf
Quote 0 0
BookCat
I participate in nano most years (since 2010) and procrastinate by hanging round the forums. Take a look at the Nano Technology part of the forum and you'll find love for Scrivener pouring out. This year, Literature and Latte were a little late in notifying they'd be sponsoring, this caused so much horror and trepidation among the participants (even those who already have Scrivener: most of the old hands) that eventually someone from Scrivener turned up and reassured them that they are sponsoring, but were a bit late with the notification because of work on the major update. A huge inaudible sigh could be sensed.

This certainly has a great contribution towards Scriv's popularity. Maybe the generous trial period also tempts potential buyers to "give it a go": 30 days of actual use, rather than 30 consecutive days. Maybe this is necessary because many find the software hard to learn; for me it was intuitive, I'm used to tree structures like The Binder.

The Novel Factory has a short trial, which may put many off. I bought it after only a couple of days of use, but if someone were to download the trial, then have a heavy workload and be unable to even try the software, the seven days would be up before they'd had a chance to acquaint themselves with it.

Maybe consider extending the trial to something like 10 - 20 days of actual use. It doesn't need Scrivener's long testing period, but something more generous may tempt potential buyers to try it.

The price point is perfect. Some writing software is so expensive that I don't look twice after seeing the price!

Quote 0 0
thenovelfactory
We used to have a 30 day trial when The Novel Factory was originally released in 2012, up until around 2015.  Then we came across some research that suggested that the 30 day trial is more traditional than optimal, and that long trial periods often result in people installing the software and forgetting to use it, while a short trial period increases the urgency with which people test the software. 

When we changed to the shorter trial period, downloads and sales started increasing, although it's difficult to say it was because of the trial and not other features we added around the same time or better marketing, as the increase was steady rather than abrupt.  It might be time to give a longer trial period another go.  We do give an extension to anyone who asks.

Our main challenge has always been getting the word out, and getting people to find us.  I think maybe you're right that Nanowrimo sponsorship is the way to go.
http://www.novel-software.com
“It's extremely useful in organizing and making me think about what I write. The advice was invaluable, and the step-by-step instructions guided me extremely well through the writing process, allowing me to develop characters and plot a lot further than expected.” - See more at: http://www.novel-software.com/writingsoftwaretestimonials.aspx#sthash.0smYiFBM.dpuf
Quote 0 0